As a videographer and creative director, I had the pleasure of working on a commercial for DEN XYZ, a home decor brand that seeks to add sparkle and joy to your home. The brand prides itself on offering unique and creative decor styles that go beyond the mundane and ordinary. They wanted a video commercial for their launch campaign that would showcase their products in a fun, exciting, and eventful way, with the aim of reaching all generations, hence the name "XYZ."

I thoroughly enjoyed directing, scripting, and editing the entire commercial. I worked closely with models and other artists to bring this concept to life. It was a joy to work with DEN XYZ, as their brand message was inspiring, and their products were visually stunning. I knew I had to deliver something special to truly capture the essence of the brand and the impact of their products.

The entire process was a collaborative effort, and I enjoyed every step of the way. We started by brainstorming ideas and concepts that would effectively showcase the products in a fun and engaging way. Once we had the idea locked down, we moved on to scripting and creating the shot list. It was essential to capture every product in a visually stunning and unique way.

During the shoot, we worked tirelessly to capture the best possible footage, and the results were truly impressive. The models and other artists brought the product to life in a way that truly captured the fun and eventful essence of the brand. Finally, in the post-production phase, I had the opportunity to bring everything together to create the final commercial, which exceeded everyone's expectations.

Overall, working on this commercial for DEN XYZ was a fantastic experience. It was an opportunity to push my creative boundaries and work with an exciting new brand. I am proud of what we accomplished together, and I look forward to more exciting projects like this in the future.

These are some of the short-form social content I made for them.

 I had the pleasure of working with Saunak for his April photoshoot, which was inspired by the color yellow and the season of spring. Saunak had a unique concept in mind for this shoot, which took a modern approach to the traditional Indian holiday of Holi.

Saunak's vision was to use ritual, styling, and symbolism to convey a sense of love, rebirth, and awakening. He transformed himself, wearing a bright yellow sari as a dhoti with yellow glasses, hair extension flowers and paint.

Throughout the shoot, Saunak was completely immersed in his character, moving and dancing with grace and energy. I captured each moment, focusing on the details of his costume, the expression on his face, and the movement of his body.

The final result was a stunning set of photos that conveyed the essence of Saunak's vision. The combination of traditional and modern elements created a unique and captivating aesthetic, while the use of color and symbolism conveyed a powerful message of love and rebirth. It was a pleasure to work with Saunak and to bring his creative vision to life through my photography.