Grassroots Grocery
BRIEF: Highlight a impactful video commercial project for a non-profit organization's end-of-year fundraising campaign. Collaborated with the CEO to develop a strategic social media content plan, creating reels and videos to share the organization's brand story and drive donations.
Insight: In today's digital age, compelling video storytelling is essential for non-profits to engage donors. The collaboration with the CEO resulted in a tailored social media strategy, leveraging diverse video formats to convey the organization's mission effectively.
IDEA:
Showcase engaging videos chronicling the non-profit's impact, incorporating testimonials and interviews. Utilize reels and videos across social media platforms to inspire support for the cause.
Execution:
Curate impactful video content highlighting the organization's work. Distribute strategically on social media, tracking performance to optimize fundraising efforts.
Result:
