Hilton Year In Review

Category: Social Media Management, Content Marketing, Advertising

Project Overview:

• Objective: As the year 2022 was coming on an end, Hilton wanted to share a collection of fun data they collected over the year, to inspire travelers to book their next trip with Hilton.

• Duration: October 2022-December 2022

Project Description: Travelers who stay at Hilton Hotels engage in a variety of activities all year round. We wanted to remind the members of these facts, share the joy with them, and give them a sense of involvement in Hilton's year-end evaluation.

Strategies and Execution: Develop a long-lasting social network that would enable Hilton to communicate its year-end fun data in a manner that feels natural for Hilton's platform. For Hilton's social media accounts on Tiktok and Instagram, we designed a witty social media campaign. The information displayed in the videos was purposefully chosen to feel unique to Hilton's image. Since the audience were involved in the making of the data in the first place, they will experience a sense of ownership over the information. Hilton members will make reservations for the upcoming year after watching the videos!