Firstly, we carefully selected the location for the photoshoot to create an intimate and cozy atmosphere that would be fitting for Mother's Day. We chose a place with comfortable seating to showcase the warm and welcoming nature of Maker's Mark whiskey.

Next, we styled the set with props and also strategically placed bottles of Maker's Mark whiskey on the set to highlight the different varieties available.

During the shoot, we captured Diego holding and enjoying the product, creating a sense of authenticity and familiarity with the brand. We also took close-up shots of the whiskey bottles and glasses to showcase the product in detail.

To promote the photoshoot on social media, we created a series of posts with heartfelt captions that emphasized the theme of Mother's Day and the role of Maker's Mark whiskey in creating special moments. We also encouraged followers to share their own Mother's Day stories and tag their mothers in the posts.

The photoshoot with Diego was a success and generated significant engagement on social media, with many followers expressing interest in trying Maker's Mark whiskey as a gift for their mothers. The photoshoot effectively highlighted the different varieties of the product, emphasized the Mother's Day theme, featured an influencer, showcased the product in use, and shared on social media, all of which helped to create buzz and excitement around the brand.