Nau Planning
BRIEF: Showcase the rebranding and expansion of Nau Planning, a decor and wedding coordination company, through engaging Instagram reel content. Collaborated with the founder, Naushin, to create interview-style reels highlighting the brand name change and introduction of new services.
Insight: In the competitive wedding industry, effective branding and communication are key to staying relevant and attracting clients. By working closely with Naushin, we crafted interview-style reels to authentically communicate the brand's evolution and the addition of new services, fostering connection with the audience.
IDEA:
Create dynamic Instagram reels featuring Naushin in interview-style conversations discussing the rebranding and expansion of Nau Planning. Utilize engaging visuals and concise messaging to convey the brand's identity and showcase the new services offered.
Execution:
Direct, shoot, and edit interview-style reels featuring Naushin and the interviewer discussing the brand name change and new services. Incorporate visually appealing shots of Nau Planning's work and behind-the-scenes footage to provide context and authenticity. Optimize the reels for Instagram's format and audience preferences, ensuring maximum impact and engagement.
Result:
