1. Highlight the new bottle design: The photoshoot can focus on showcasing the new Empress Gin bottle design, which is likely to be a key selling point for the brand. The design may include unique features, such as a new shape or a distinctive label, that can be highlighted in the photos.

2. Utilize creative visuals: By utilizing creative visuals, such as lighting, backgrounds, and props, the photoshoot can create a visually stunning display that catches the attention of the target audience. This can be especially important when promoting a new product, as it can help to differentiate the brand from competitors.

3. Feature Diego as an influencer: Including Diego in the photoshoot can help to increase the reach and impact of the content. As a popular influencer, Diego can help to promote the brand to his followers and increase engagement with the content.

4. Generate buzz on social media: Sharing the photos on social media channels, such as Instagram and Twitter, can help to generate buzz around the new Empress Gin bottle design. By encouraging followers to like, comment, and share the content, the photoshoot can help to increase engagement and spread awareness of the brand.

Overall, doing a photoshoot with Diego as a content creator to promote the new Empress Gin bottle on their social channels can be an effective way to create visually stunning content that increases brand awareness and generates engagement. By showcasing the new bottle design, utilizing creative visuals, featuring an influencer, and sharing the content on social media, the photoshoot can help to generate buzz and excitement around the brand.