She’s a gent
BRIEF: Teamed up with She's a Gent CEO Danielle Cooper for a dynamic Brooklyn studio shoot, capturing the essence of modern androgynous fashion and highlighting the brand's empowering style
Insight: We want to show that anyone can rock suits and ties, not just guys. Working with Danielle Cooper, we're making fashion fun and exciting. The idea is to inspire everyone to wear what makes them feel good, breaking the old rules.
Idea:
Curate a moodboard and conceptualize a visual narrative to showcase clothing versatility. Select a Brooklyn studio for experimentation with poses, lighting, and backgrounds, aiming to accentuate fabric details, textures, and vibrant colors for a compelling presentation of the brand's unique style.
Execution:
Meticulously planned the campaign by curating a detailed moodboard and conceptualizing the visual narrative to spotlight the versatility of clothing. Secured a dynamic studio space in Brooklyn as the backdrop. Executed the vision by experimenting with various poses and lighting techniques, ensuring the details of the clothing emerged vibrantly. Carefully selected backgrounds enhanced textures and made colors pop, resulting in a captivating presentation of She's a Gent's unique style.
Results
